Coaching ROI – Four Levels
In his foundation work on calculating return on investment for training, Kirkpatrick proposed a four level schema. The first asks trainees for immediate feedback if they liked and found the training interesting. The second, did they find it useful? the third, did they use the new learning on the job?, and fourth, did the training objectives support the organization’s strategic objectives?
Coaches could use a similar schema to evaluate their work. Positive results from the first two levels are easy but leave us asking: “So what?” If players are not translating coaching outcomes to their daily work, and if those outcomes are not having a positive effect on strategic objectives, coaches will have a difficult time getting resources to support a coaching initiative within their company.
A formal coaching initiative requires a formal assessment schema to garner bean counter and senior management support. As a matter of routine at the end of each coaching session, a review of the session and an assessment expression of mutual satisfaction should be stated by both coach and player (Level One). And near the beginning of each session the coach should probe for application outcomes from prior sessions (Level Two).
One way to accomplish Level Three assessments is a 360-degree six-month follow-up survey. Survey questions should probe for application of objectives established for the coaching intervention. Level Four assessments require up-front clarity of the relationship between coaching and strategic objectives at the beginning of the coaching relationship and as a foundation for the coaching initiative.
Evaluating Training Programs, Donald L. Kirkpatrick, Barrett-Koehler Publishers, San Francisco. 1994
This blog is a service of The Six Sigma Coach, LLC. We provide coach training to experienced Six Sigma practitioners. Visit our website at http://www.thesixsigmacoach.com and of course, comments and suggestions are always welcome. Email to info@thesixsigmacoach.com
Coaches could use a similar schema to evaluate their work. Positive results from the first two levels are easy but leave us asking: “So what?” If players are not translating coaching outcomes to their daily work, and if those outcomes are not having a positive effect on strategic objectives, coaches will have a difficult time getting resources to support a coaching initiative within their company.
A formal coaching initiative requires a formal assessment schema to garner bean counter and senior management support. As a matter of routine at the end of each coaching session, a review of the session and an assessment expression of mutual satisfaction should be stated by both coach and player (Level One). And near the beginning of each session the coach should probe for application outcomes from prior sessions (Level Two).
One way to accomplish Level Three assessments is a 360-degree six-month follow-up survey. Survey questions should probe for application of objectives established for the coaching intervention. Level Four assessments require up-front clarity of the relationship between coaching and strategic objectives at the beginning of the coaching relationship and as a foundation for the coaching initiative.
Evaluating Training Programs, Donald L. Kirkpatrick, Barrett-Koehler Publishers, San Francisco. 1994
This blog is a service of The Six Sigma Coach, LLC. We provide coach training to experienced Six Sigma practitioners. Visit our website at http://www.thesixsigmacoach.com and of course, comments and suggestions are always welcome. Email to info@thesixsigmacoach.com

